When creating a brand, there are many logical choices to consider – the name, the style, and the design – but at a certain point, you have to trust your intuition. White Bunny is exactly that kind of choice.
White Bunny by Natalia Dakishvili doesn’t immediately come across as an obvious reference for wine, and that is precisely why it is memorable.
In many cultures, the white bunny is a symbol of good fortune, associated with life, energy, and new beginnings. In the vineyard, that allegory continues, where each season brings a renewed sense of hope. Hence, White Bunny has come to represent the moment when a promising harvest begins its life as a new wine.
The story of the Dakishvili family is a path where tradition and a modern vision come together. Here, wine is more than just something to drink; it is a legacy, a story that unites generations and continues.
Natalia Dakishvili carries on the Dakishvili winemaking tradition, yet her vision is always directed towards creating something new.
In the Zhaluri village vineyard, where the days are full of sunshine, a wine is born that carries not only flavour but memory as well. It is a blend of time, land, and family history. White Bunny turns a childhood symbol – the white bunny – into an allegory for life and new beginnings.
Natalia grows Kisturi Sagvine, a rare Georgian grape variety that acquires its character and depth in this land, which is later transformed into wines made not only in qvevri but also in the European style, as well as sparkling wines.
Kisturi Sagvine is deeply rooted in her family’s spiritual heritage. Her great-grandfather, a priest, used this grape variety to make communion wine. Today, that tradition continues in a new form – a reverence for the past expressed through contemporary wine.
White Bunny is not merely a wine; it is a story unfolding with every sip as gentle nostalgia and living emotion, creating a harmonious balance between the past and the present.
